The Client:
Founded in 1956, Regarding Dentistry is built on a reputation for excellence in general dentistry. Led by Dr. Laura Menser and Dr. Jack Fiedler, Regarding Dentistry delivers elevated care based on experience, driven by passion and focused on you.
The Objective:
- Improve content prior to the rebrand
- Continue the trajectory after the new brand name and identity is launched
- Raise awareness of services and retail product offering
Projects:
- On-going brand strategy
- Consistently communicate with guests in a branded voice via email, mobile, website, and social media
- Feature a solution-oriented offering monthly - single product or service or a solution-based collection
- Create new marketing collateral as needed - in-office signage, social media posts, brochures, etc.
- Evaluated and Adjusted product pricing strategy to reflect new brand and generate a profit
- Manage Media vendor relationships and submit advertising as necessary
- Evaluate guest relations technology platforms and lead on-boarding
- Local SEO & website maintenance
The Results:
- Consistent Guest Experience across all platforms - online and in-person
- Consistent communication with guests in a branded voice via email, mobile, website, and social media
- Increased Social media presence and engagement
- Continuously receive positive reviews on their online channels
- Increase in new patients, which led to practice expansion in second year following rebrand
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